GOAT Media

GOAT Media is a performance-driven digital marketing agency specializing in paid media acquisition for direct-to-consumer (DTC) brands and high-growth eCommerce companies.

We manage full-funnel advertising strategies on Snapchat with a primary focus on customer acquisition, creative testing, conversion rate optimization, and scalable revenue growth.

Our team operates as an embedded growth partner for our clients — overseeing media buying, creative production, tracking implementation (CAPI, pixels, server-side tracking), landing page optimization, and retention marketing integrations. We are highly experienced in scaling brands from early traction to 8-figure annual revenue through disciplined testing frameworks and data-driven decision-making.

GOAT Media currently manages significant monthly advertising budgets across multiple verticals including eCommerce, consumer products, lifestyle brands, and mobile applications. We prioritize measurable ROI, structured experimentation, and platform best practices to ensure long-term scalable growth.

The Founder Van Oakes was awarded the "Snapchat star of the year" in 2019, and has been a source of truth in Snapchat advertising ever since.